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BRAND MANAGER – CAREER GUIDE

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BRAND MANAGER

Branding is relevant for any product in the wide competitive market that we have today as it add crucial value to the product. Brand managers are concerned with inventing a lasting impression about the product among consumers thereby improving product sales and market share. This can be done by analysing and planning on how the brand is perceived in the market and developing a good relationship with the target market, continuously monitoring marketing trends and keep a close eye on competitive products in the marketplace. They work hand in hand with different teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed.

 

BACKGROUND

Bachelor’s degree

MBA (Marketing) is an added advantage

Interpersonal skill

Good Communication and presentation skill

 

SKILLS THAT WOULD BE ACQUIRED

Marketing research skill

Relationship building skill

Brand Management Skill

 

TOOLS NEEDED

MS office suite

CRM tools

 

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